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Hólmavík is the largest town in the Strandir region, an area with an exciting and tragic history of witchcraft, witch-hunting and sorcery. Inhabitants in the countryside surrounding Hólmavík live mostly on sheep farming, while economic activity in town revolves around the fisheries and the service sector.
The Museum of Sorcery & Witchcraft takes visitors on a tour into the mystical world of the supernatural. The history of witch-hunting in 17th century Iceland is presented at the exhibition as well as various aspects of magic from more recent sources. A second part of the exhibition is in Bjarnarfjörður, 30 kilometres from Hólmavík. Next to Hólmavík there is also the Sheep Farming Museum, an entertaining exhibition dedicated to the Icelandic sheep and sheep farming.
Visitors will find all basic amenities, and more, in Hólmavík. Accommodation of various kind, a camping ground, restaurants, a newly built swimming pool and a good Tourist Information Center that serves the hole area. A golf course and a horse rental can be found just outside the town.